Press Release | Mon Jan 31, 2011 6:37pm EST
PHOENIX, AZ–(Marketwire – January 31, 2011) – “Phoenix small business owners have reinvented themselves,” says Christie Acevedo of Value Card Alliance located in Glendale, AZ. The things that used to work in the business world three or four years ago don’t necessarily work in today’s environment. “For example,” Acevedo continues, “YouTube didn’t even exist 10 years ago and the Internet was virtually unheard of 20 years ago. Who saw that coming?”
“Where there is change, there is opportunity. Where there is opportunity, there is change.” Acevedo speaks from experience when she talks about change. Her company has been operating successfully in the Valley for over eight years. Like many other successful enterprises in the Valley, Value Card Alliance has reinvented itself several times to adapt to change in the Marketplace.
Veteran barter expert Acevedo puts business owners together daily. Small businesses are improving profits and cutting costs by utilizing barter as their key tool to make this happen. “I’ve seen entrepreneurs put deals together where they save up their credits, buy a hard asset in trade, turn around and sell it for cash to fund their way out of short term cash crunches,” says Acevedo.
“The innovative minds of our clientele impress me.” For many small businesses, barter is a way to offset the cost of lifestyle without increasing their business costs. For others, it is a way to show an employee who has stuck it out through the tough times that they are appreciated by getting them a therapeutic massage or tickets to a movie. Things like dinners, dry cleaning, car repairs, house cleaning and hair cuts are all things we take for granted that are going to cost us cash.
In this market, most small business owners would agree that any way to cut costs and increase profit is worthwhile to explore. “Adapting and changing has been good for our industry,” says Acevedo. “For most, we have just what they are looking for. We have full time service reps that all they do is put business people and their needs together. Everybody needs something!” Acevedo exclaims.
Brian Beal, founder of Value Card Alliance says “Trade what you’ve got for what you want.” Their philosophy is simple. Beal summarizes it in three words. “Service, Service, Service.” “If we continuously expand our client’s choices for buying their everyday items, then we are in the position to be the premium supplier and the best choice in the Barter business.”
This high level service approach combined with extensive choices for purchasing much needed personal and business items has been the hallmark of Value Card Alliance’s doubled growth in the past 12 months.
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